Our Story

Created in 2009, Fifty's is the outcome of the encounter between African traditions and a congolese veteran of the ethnic cosmetics industry, Dr Ntanda KABENGELE.

In Africa, where Dr. Kabengele was born, plants have always been playing an essential role in beauty rituals. Therefore, working with tropical plants to develop cosmetics designed for black and mixed-race skin was an obvious choice for him.

Our Philosophy

We acknowledge black and mixed skins have specific characteristics that influence their aging process.

Our development process begins with the selection of tropical plant extracts with specific characteristics to moisturize, nourish and preserve the skin and alleviate its aging process